Branding
Marketing Material
Interior Design
Photography
The Grind Coffee is a personal project that I am currently building. It started with a small idea, then formed into a fully supported brand with a unique purpose of spreading joy and warmth of not only coffee (because that's not unique) but Christianity in a way that isn't intrusive and can still appeal to anyone without feeling like they are at church. The goal is to fellowship with other while they are on their grind.
For This Small and unique coffee shop, we worked on branding and identity, some discovery work, created the deliverables, and designed their interior space and managed the makeover.
The Grind was created and meant to cater to the young college crowd who are constantly working toward their goal or going through trials in life. The logo was designed to represent a lot of different parts of life. It represents the grind in school, college and your career. It represents the personal grind to better yourself and your own battles you may face. We wanted to create a place to be able to build youth up mentally and create workshops to give them knowledge not provided in school to go into the world. Everything is meant to be done with compassion since it is faith led with all of our Christianity. It also has its simple meaning, which is... well we are sure you guessed it, coffee grounds! With all of this behind its story, we wanted to create a logo that was simple as super easy to remember. During all of our brainstorming and ideas, a few things stood out from previous sketches, the "G". What better way to create the "G" from "grind" from the simple shape of a power symbol? Coffee wakes and powers you up. We found the best way to represent everything it stood for. In our testing, the wit used in the logo produced a better initial reaction to the brand as a whole. They already had a pleasant memory before even tasting the coffee!
The pattern was made in inspiration from pop art and milk and coffee mixing like you would observe in a cold brew.
Another trait that makes the coffee shop unique is that they are using manual methods to make the coffee in order to maintain their smaller budget. So far, their previewing of the coffee to the public has had great reactions.
Next, we moved onto designing the interior space. We came up with the materials and plan to build furniture out of material that wouldn't break the bank. We had to be creative with a very tight budget.
